Big food businesses are manipulating all of us into thinking their products are healthy — when really, they’re packed with fat, sugar and salt.
We published our “Don’t Hide What’s Inside” report at the end of last year and the findings were shocking. Half of teens buy products based on the health and nutrition claims on the packaging, yet 57% of products are so high in fat, sugar and salt that they would receive a red traffic light label.
We’re fed up with being deliberately exploited by big food companies and so we decided to take action! We spent months developing and launching ‘müd’ — our new snack bar which is high in fibre, a great source of minerals and low in fat.
It’s called müd because that’s what it is — mud. We didn’t tell any lies on the label — müd really is all those things — but the health claims hide what is really inside. And this is what big businesses like Kellogg’s and Müller are doing right now.
We just want them to be honest and transparent with consumers and to stop putting health and nutrition claims on unhealthy products. But we know they won’t do so on their own accord.
So, we’re calling on the Secretary of State for Health and Social Care, Steve Barclay, to take action and introduce a clear, mandatory labelling policy in the UK, including regulation to end the use of health and nutrition claims on unhealthy products. It’s time to protect child health. Will you send them an email today?